Description: Brooks Brothers hired University Beyond to develop and execute their first college marketing campaign to determine their brand perception on campus and drive awareness of their new product line, Red Fleece. Ambassadors created social media content, ran campus activations, and generated 2,000 insights surveys from their peers.
Description: University Beyond was tasked with training a team of brand ambassadors to educate their peers about The Economist and its unique global perspective on politics, economics, and world affairs. Ambassadors utilized this knowledge to drive subscriptions to the publication on campus. The Ambassadors drove 700 subscription sales over the 10-week campaign.
Collecting Sign Ups
Description: Shudder ambassadors were responsible for launching the new streaming service from AMC Networks on their campus. Being that Shudder streams solely horror films, ambassadors had to utilize their networks to identify the true horror fans amongst them and have them sign up for a free trial of the service. In 10 weeks, ambassadors drove 1,000+ signups.
Generating App Downloads
Description: Realtime Brackets, an app for NCAA March Madness was new to market and saw college students as their perfect audience. University Beyond recruited and trained a team of ambassadors to run their March Madness tournaments through the Realtime Brackets app. Over a 6-day period, the ambassadors generated 12,000 app downloads and brackets.
Description: Sperry, known for their boat shoes, wanted to educate college students about their other product lines. They tasked University Beyond with creating a brand awareness campaign to drive consideration and sales of their winter weather clothing and boots. The team of ambassadors created social content, marketing collateral, and ran campus activations to drive awareness and distribute promo products to students.
Description: University Beyond worked with The Campus Agency to drive applicants for their Google Allo Ambassador Program. In 30 days, University Beyond sourced 96 applicants, 48 of which were ultimately hired.